The Fat Whoosh!!

Let’s talk about the WHOOSH or SWOOSH phenomenon or effect.
A common occurrence people start to notice is the scale hasn’t moved.
Maybe they wonder why they are retaining water.
First and foremost stay off the scale. The scale weight you’re gaining is just your body’s response.
To keep things simple your body doesn’t know you are initially taking ketones. The body is doing it’s job responding to the environment you created by retaining water.
This water retention makes fat take on a squishy consistency. This also occurs when dieting. Which can appropriately be called “squishy fat”.

This water retention occurs when you are maintaining a caloric deficit and your fat cells are being emptied of triglyceride - as your body breaks it down for energy. However, as this happens, the fat cells end up temporarily filling back up again with water.
In effect, this means that the fat cells do not immediately shrink. There is also no immediate decrease or slight gain in body weight, due to water uptake offsetting the actual fat that was burned.
Then, after a period of time, the fat cells will suddenly flush all of the water that they’re holding and finally shrink down. This is the WOOSH taking place.
Then, when the whoosh occurs, all of that squishy fat suddenly tightens up. You immediately look a lot leaner, and your scale weight drops considerably.

So, in reality, you have actually been consistently burning fat the entire time, but it will only become obvious after these whooshes, since that is when your scale weight drops and everything tightens up.
Get off the scales.